12 Jun 2010
Copy-Paste: Selling Communication
My apologies if this comes off as spammy or Capt. Obvious.
The reason why I’m sharing this article isn’t so much because of the solution or the conclusion provided but because of the way the author started out with a tidbit of his initial personal struggles.
I think part of the reason why marketing-related and business-tutorial blogs have high traffic is not just due to the work on the author’s part but because e-commerce especially general social media marketing simulates how social anxiety feels like to normal people and in that sense, people are drawn to these blogs because it’s the equivalent of a safe haven on how to cope with ones own fears and doubts without feeling lost.
I don’t mean to belittle the whole category like this. Part of the reason why I don’t share lots of articles related to any potential… money making concept is because I haven’t and don’t know how to succeed and I don’t want to share any vacuous advise and this includes blog articles that provide clues on how to improve one’s presentation and communication with people.
It’s still two different worlds and things like dressing well and body language are much more related to real life casual interaction in the long run but what makes some well written online marketing blog article advises help is because for some of us, it’s not lack of confidence or anxiety that keeps us from communicating well and although different, at the end of the day what makes us similar to people who want to market their products is that some of us want to find out how to market our words in such a way that we lessen alienating or causing people to tune out.
Snippets:
We need “hungry” people before making food and having the “best” location.
How well do you know your audience? Seriously, who is your customer?
Do you know which of your readers needs your product? Of those that do…how many can afford it?
Can they consume it in the way you’ve written it? Have you even asked them what they want?
Take for example, my first 2 E-Books here…10 Ways to Monetize Your Blog and The Webrepreneurs Guide to Funding Your Business (both free).
Both are good books in their own right, but neither really fits what I’m doing here…at least not as well as I’d like them to. They just don’t fit the message that I’ve been sending.
On the other hand, there’s Facebook Rockstar, which I launched just a few days ago. I actually didn’t want to make this course…at least I wasn’t planning on it…but I started getting a few requests; slowly at first, but eventually nearly 25% of the people that bought Twitter Rockstar told me they wanted a Facebook Rockstar.
What Do THEY Want - It’s not about what you want.
When I first started Internet Marketing and Blogging, I worked on every great idea that popped into my head. The only one that worked was Twitter Rockstar, and I made that one because I bought a shitty E-Book and knew I could do it better. Every single other project was a flop.
It’s kind of funny though, because out of all of the really cool stuff I thought people would want, I learned they wanted something simple.
Lesson learned…When an Internet Marketers says that you need to do your niche research and learn about the market before you try and sell something…listen to them. They’re right.
I realized that random ass ideas just weren’t going to cut it.
My savvy audience didn’t want something I thought was cool. They wanted something that THEY thought was cool.
